My issue with this campaign has nothing to do with ethics.

My issue is that the assumption that the tastes of some backwater villagers 3000 miles away who have never eaten the food before and are utterly unacquainted to my dietary preferences or needs are supposedly capable of indicating which would be preferable to me.

More than anything I hate companies who refuse to adapt their marketing to recognize that mass advertising through screens is dead in today's society and the only way to retain attention is through experience.