Yes, everyone can because, let's face it, it would suck.
Unless you literally just want your movies to have lot's of guns and nice shiny explosions in which case you shouldn't be allowed to use the word phenomenal in regards to cinema.
On a serious note, someone could make a decent job out of a Grand Theft Auto film if it was done as a gritty, serious, semi-arthouse film about life on the streets.
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