Quote Originally Posted by sycld View Post
How hard is it to get 10 middle-aged moms to express their actual disgust for DS II?

I suppose the trick is to get them to cooperate in a commercial for what disgusts them...


I dunno, I thought the campaign was rather banal actually. I've seen a similar one before.
Pay them enough. "Over 200 moms" were recruited yet the commercial only features maybe 15 different mothers. Obviously many turned the producers down (or didn't have a unpleasant enough experience).

I've never seen an ad campaign like this so I thought it was quite nifty.